UP is a network company, registered in the "Register of innovative Start-up", established in January 2014 by 22 members including professionals, managers, entrepreneurs and academics.
UP's mission is to support the establishment of economic and social value tthrough forms of alternative and participatory finance.
UP develops systems that enhance the innovation and to the development of inventiveness and design capabilities, enabling collaborative processes between innovators, companies, associations, universities, advanced training schools, professional traders and public bodies.
UP technology platform is designed to connect organizations and people, who intend to finance the development of new ideas and innovative projects, with entrepreneurship and initiatives of social utility.
In order to promote the development of new initiatives in the economic and social areas, UP enables the raising of fund aimed to research, the technology transfer, the launch and consolidation of business projects, the establishment of start-up companies as well as developing of civic and no-profit campaigns.
A special section of the portal, called UP CONTEST, is dedicated to the organization and managing of contests to compete for the award of prizes; the system enables the loading and presentation of projects, permitting the evaluation and voting of the applications by the appointed juries or by the public, according to the rules established by the organizers.
UP crowdfunding platform enables the development of several forms of collective financing such as REWARD and DONATION CROWDFUNDING, LENDING CROWDFUNDING and EQUITY CROWDFUNDING (to be launched prior Consob approval).
UP does not make any form of financial intermediation, his only goal being to provide a technological system that enables the direct meeting between those who need to raise money (for business and social initiatives) and those who intends to finance a project or support it contributing to its accomplishment.
Projects are organized and classified, according to their features, in the following areas, each one has a dedicated and specific portal:
UP BUSINESS: projects designed to create innovation and economic value.
Lenders can receive a reward or the return of the money Ient;
UP NOPROFIT: projects designed to create social value.
Supporters of these projects make donations receiving in return rewards symbolic or real; NO PROFIT portal also allows the launch of "continuous campaign" dedicated to raising funds to finance enduring initiatives in the social area.
UP EQUITY: financing of start-ups and small and medium-sized innovative enterprises.
Funders become members of startups. Ups submitted to Consob it applications to become equity crowdfunding operator.
UP CONTEST: is a special section of UPEUROPE portal dedicated to the organization and management of CONTESTs organized in collaboration with institutions, companies and universities.
UPEUROPE platform also offers advanced crowdsourcing features to fostering the outsourcing of part the activities (developing, marketing, etc.).