How to launch a crowdfunding campaign
www.UPEUROPE.com è com is the innovative platform of alternative finance that allows the collection of the funds necessary to implement projects and initiatives in the business or nonprofit areas.
If you would like to support the realization of economic or social projects, here you can find ideas that deserve your support.
If you're an entrepreneur, a student with an innovative idea, an institution or a nonprofit institution you can launch a crowdfunding campaign to find funds to carry out your projects.
Crowdfunding can be applied to any kind of initiatives: from the aid during humanitarian emergencies to the support to cultural heritage, from innovative entrepreneurship to scientific research.
The important thing is that you have a project in mind and have the courage to make it happen.
But ideas are not enough: you need money to implement a project.
Crowdfunding allows you to raise the funds needed to carry out business projects (UP-BUSINESS) and social projects (UP-nonprofit).
You can choose to give a reward to your supporters (reward crowdfunding), if asking the money on loan and repay lenders in installments (lending crowdfunding) or if make them become members of your innovative start-up (equity crowdfunding).
Note: equity crowdfunding portal is a separate portal, subject to control by Consob. UP has submitted to CONSOB the application required to obtain authorization under the present legislation about equity crowdfunding.
Sign in on UPEUROPE portal and create your personal or company profile.
UPBUSINESS section is dedicated to economic initiatives of companies and individuals, while UPNOPROFIT is reserved for social and civic initiatives of individuals, associations, foundations and non-profit organization.
Follow the wizard to describe your project to potential funders.
Efficiently representing the project is the most important phase of the fundraising.
Describe your searches, upload documents and photos, add a time schedule and a business plan: these documents are proof that you have a precise action plan and that you are determined to follow it.
If you choose to reward funders, describe the prizes they will receive once the project is completed. More interesting will be the rewards, the better the chances to have supporters.
If you ask money on loan, decide in how many months return the money to your lenders.
If your campaign is for social purposes, you can both give rewards to implement projects and to fund continuous activities.
Now you just have to define the amount you need to implement the project and to reward your supporters.
Your initiative will receive the funds if the goal you have set will be met or exceeded.
The best duration for the collection is usually between 30 and 60 days.
SHARE AND COLLECT
Now the project is ready for broadcast. UP will present the project to a large number of potential private supporters and professional lenders.
If the project will be financed you will receive the funds within 30 days.
Up will retain a small commission on business projects and an even smaller one for those nonprofit.
Involve your relationship network and the work team to help you to spread the initiative. Use the email and social media.
The first support will come from people you know.
Tell your story and make it exciting: there are many people looking for new and emotional ideas.
The platform networking features multiply the visibility of your project.
Through the portal you can find collaborators, partners, new ideas and valuable feedback to implement your initiative and make it grow.
Once the project has been funded you will need to update your funders telling the progress of the initiative.
In the portal you can find all the necessary tools to manage updates, communicate the achievements and manage the sending of the rewards or the return of the money lent.
UP SUPPORTS YOU
UP supports the creation of projects from the bottom and supports all initiatives that can create economic and social value.
UP can support your initiative before, during and after the crowdfunding process. Define and present the project and help designers to make it happen are the heart of our business.
Focus on your best skills. UP's managers can help you on the legal, administrative, technological, as well as on the commercial, marketing and communication.